Hero MotoCorp, a global manufacturer of motorcycles and scooters, has commenced operations in the Philippines. The expansion marks a significant step in the company’s efforts to strengthen its presence in the Philippines.
Philippines’s Terrafirma Motors Corporation (TMC), a part of the Columbian Group of Companies, will serve as the exclusive assembler and distributor of Hero MotoCorp products & services. Earlier, in 2022, the two announced a partnership.
As part of the expansion, a new state-of-the-art assembly unit and parts warehouse has been set-up at Terrafirma Motors Corporation in Laguna, Philippines. Spanning over 6,000 sq. mtrs, the assembly unit boasts of an annual capacity of over 150,000 units.
This new assembly facility will produce Hero MotoCorp’s range of motorcycles, including the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.
With the new partnership, the company also commenced its retail operations. Offering the Xpulse 200 4V at an on-road price of PHP 140,000, the Hunk 160R 4V at PHP 99,900, and the Xoom 110 at PHP 69,900, the company said in a statement.
Commenting on the partnership, Niranjan Gupta, Chief Executive Officer, Hero MotoCorp said, “The commencement of operations in the Philippines will bolster our overall global presence. Partnering with Terrafirma Motors Corporation (TMC), a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market.”
Hero MotoCorp is currently present in 48 countries with tech centres in India and Germany, and manufacturing facilities in India, Colombia, and Bangladesh.
